Terms of Service

1. Service Description

Lumio SEO is an AI-powered SEO analysis platform that provides:

• Visual SEO analysis with AI-powered insights
• Technical SEO audits including Core Web Vitals
• Full website audits with page discovery
• SEO reports and recommendations

2. Account Registration

To access certain features, you must create an account. You agree to:

• Provide accurate and complete information
• Maintain the security of your account credentials
• Be responsible for all activities under your account
• Notify us immediately of any unauthorized access

3. User Obligations

When using our services, you agree to:

• Use the services only for lawful purposes
• Not abuse, interfere with, or disrupt the services
• Not scrape, crawl, or harvest data without permission
• Not infringe on intellectual property rights
• Not upload malicious code or harmful content

4. Subscriptions and Payments

Paid plans are available with the following terms:

• Billing: Subscriptions are billed in advance on a monthly or annual basis
• Payment: All payments are processed securely through Stripe
• Renewal: Subscriptions automatically renew unless cancelled
• Cancellation: You may cancel at any time; access continues until the end of the billing period
• Refunds: We offer a 14-day money-back guarantee for new subscriptions
• Lifetime plans: One-time payment for perpetual access to current features

5. Free Plan

Our free plan includes limited features:

• 1 analysis per month
• Basic metrics and Core Web Vitals
• Limited export options

6. Intellectual Property

All content, features, and functionality of our services are owned by Northpeak Labs Ltd and are protected by intellectual property laws. You retain ownership of the data you submit for analysis.

7. Disclaimer of Warranties

Our services are provided "as is" and "as available" without warranties of any kind. We do not guarantee that:

• The services will be uninterrupted or error-free
• Analysis results will be completely accurate
• Using our recommendations will guarantee improved SEO rankings

8. Limitation of Liability

To the maximum extent permitted by law, Northpeak Labs Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising from your use of our services.

9. Indemnification

You agree to indemnify and hold harmless Northpeak Labs Ltd and its officers, directors, employees, and agents from any claims, damages, losses, or expenses arising from your use of our services or violation of these Terms.

10. Termination

We may suspend or terminate your account if you violate these Terms. Upon termination:

• Your access to the services will be revoked
• Your data may be deleted after a reasonable period
• No refunds will be provided for violations

11. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be resolved in the courts of England and Wales.

12. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website. Continued use of our services after changes constitutes acceptance of the new Terms.

13. Contact Information

For questions about these Terms, please contact us at:

• Email: hello@northpeaklabs.co.uk
• Address: Northpeak Labs Ltd, 128 City Road, London EC1V 2NX, United Kingdom